While he's definitely not the menace he was in his youth, he continues to put out new music all the time and is unafraid to collaborate with anybody, from The Pussycat Dolls to Willie Nelson. In the two decades since, he's lived large on Death Row Records, faded away some during the No Limit years, and then blown up bigger than ever, doing the reality-TV thing, coaching youth football, starring in movies, and palling around with other celebrity fixtures like Martha Stewart and Donald Trump. He was an instant superstar when he first hit the scene, becoming the face/voice of crossover gangsta rap music, beating a murder case as his debut solo album topped the charts. The project includes a reggae-influenced album executive produced by Diplo and Major Lazer, a feature-length documentary of Snoop's journey and career which premiered at the 2012 Toronto International Film Festival to rave reviews, a photo book, and a self-sustainable gardening initiative named Mind Gardens.Over his career of 20+ years, Snoop Dogg has gone through many changes. Snoop Lion, in conjunction with VICE Media and Stampede Management, are set to release REINCARNATED, the multi-media project capturing Snoop s exploration of reggae music and spiritual growth. Snoop Lion is a new moniker of multi-platinum artist and entertainment icon, Snoop Dogg, whose ability to stay at the forefront of popular culture and new technology has resulted in unwavering relevance. " Here Comes The King is a taste of what's to come off that REINCARNATED album and movie. From my time spent with the people and in the streets, these songs are based on peace, love, and the struggle." said Snoop Lion. "Major Lazer and I had a special opportunity to focus on recording REINCARNATED from top-to-bottom with no interruptions in Jamaica. REINCARNATED, chronicles Snoop Dogg s spiritual journey to SNOOP LION that grew from his recent trip to the island - where the Jamaican people and culture positively affected him. Description REINCARNATED is the reggae and dancehall influenced album executive produced by Diplo and the Major Lazer production team.
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